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SAN FRANCISCO, CA

Find Your Place In San Francisco, Guided By Local Bay Area Expertise.

From Pacific Heights to the Mission Scruggs Realty helps you buy, sell, or value a home in San Francisco with clear, honest guidance from start to close.

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The Area

A downtown built for walking, hills built for staying.

Financial center of Northern California. San Francisco is the 16th most populous city in the United States, and the fourth most populous in California, with 881,549 residents as of 2019.[15] It covers an area oSan Francisco, officially the City and County of San Francisco, is the cultural, commercial, and f about 46.89 square miles (121.4 km2), mostly at the north end of the San Francisco Peninsula in the San Francisco Bay Area, making it the second most densely populated large U.S. city, and the fifth most densely populated U.S. county, behind only four of the five New York City boroughs. San Francisco is the 12th-largest metropolitan statistical area in the United States by population, with 4.7 million people, and the fourth-largest by economic output, with GDP of $549 billion in 2018.[21] With San Jose, it forms the fifth most populous combined statistical area in the United States, the San Jose–San Francisco–Oakland, CA Combined Statistical Area (9.67 million residents in 2018). Colloquial nicknames for San Francisco include The City, SF, Frisco and San Fran.
San Francisco Bay Area homes — modern living room interior in San Francisco
As of 2020, San Francisco has the highest salaries, disposable income, and median home prices in the world at $1.7 million, as well as the highest median rents. In 2018, San Francisco was the seventh-highest-income county in the United States, with a per capita personal income of $130,696. In the same year, San Francisco proper had a GDP of $183.2 billion, and a GDP per capita of $207,371. The CSA San Francisco shares with San Jose and Oakland was the country’s third-largest urban economy as of 2018, with a GDP of $1.03 trillion.[30] Of the 500+ primary statistical areas in the U.S., this CSA had among the highest GDP per capita in 2018, at $106,757.[30] San Francisco was ranked 8th in the world and 2nd in the United States on the Global Financial Centres Index as of March 2020.[31] As of 2016, the San Francisco metropolitan area had the highest GDP per capita, labor productivity, and household income levels in the OECD. As of 2019, it is the highest rated American city on world liveability rankings.

Why Scruggs Realty

Experience that shows up in the details

Decades of local expertise

Nearly three decades in residential and commercial real estate, with deep, hands-on knowledge of how Bay Area markets actually move.

Full-service management

From leasing and trust accounting to maintenance and rent collection, we manage the details so owners don't have to.

Genuinely local guidance

We work and live in the communities we serve, so pricing, staging, and negotiation advice is grounded in what's happening right now.

Client-first reputation

A practice built on referrals and repeat clients, because outstanding service is the standard, not the exception.